Archive for February, 2014

Greeting Card Sales Rep Feedback: Good and Not-so-Good

Posted on Friday, February 21st, 2014 at 1:29 pm

We hired a professional greeting card sales rep last December to evaluate our card line-up for possible sale in retail stores.  We have good news and not-so-good news to report. First, the  good news. She liked our Sheep line of cards, and thinks with a few minor revisions, they will sell.  Some of our most popular-selling cards come from this line.  Now, for the not-so-good news.  She wasn’t enamored with our One Word on the Cover line, a new and I thought unique line that might sell well.  Of the 100 or so cards in this line that we’ve created, she only liked a dozen.  We plan to make some minor touches to our Sheep cards, and hope to place them in one or two stores by year-end (so stay tuned!).