Archive for November, 2011

How we create Greeting Cards

Posted on Monday, November 28th, 2011 at 11:26 pm

Have you ever wondered how a greeting card company creates the greeting cards that are displayed in greeting card and discount stores?  If so, you’ve come to the right blog.  We’ll tell you how we create greeting cards (even though we only display ours online), but omit some of our “secrets” that we don’t want our competitors to learn.

* Software – after starting with Microsoft Publisher and using Serif on the side, we upgraded to Adobe Photoshop and Illustrator, the industry standards for creating greeting cards.  Both programs are expensive and neither is intuitive to use, so be prepared to spend considerable money and time if you choose to use these programs to create your own cards.

* Ideas – we get our design ideas from just about anywhere…magazines, websites, TV commercials, competitor cards, outdoor scenes, etc.  We also get some  from simply “playing around” with various brushes in Adobe Photoshop and experimenting with each program.  In addition, we purchase images from various artists (located around the globe) and the fotolia website.

* Color scheme – ah, how to select the most appropriate color scheme…  In our view, the right color scheme goes a long way toward creating an appealing card.  After using the standard color wheel and reviewing various Adobe color schemes, we resorted to other means to create and select colors for our cards.  One of these includes preset color palettes in Adobe Illustrator.  However, this is not our primary source for creating optimal color blends, and, unfortunately, we can’t go into any more detail here, as we don’t want to divulge this aspect of our card creating process.

* Fonts – there are a number of free fonts you can download from the web, and other higher quality ones that are available for purchase.  We really like the Joyful Juliana font, and as such use it in many of our cards.

* Bible verse – we use Bible Works to select verses to include in each card.  We originally used the NIV, but later changed to the NLT version.  We won’t divulge how we select verses to show for each card.

* Message – our messages tend to closely follow the verse(s) we select for the card.

Well, there you have it.  If you’ve ever wondered how a greeting card company creates a card greeting card, now you know.

 

 

New Features being added to www.sentforhim.com

Posted on Sunday, November 27th, 2011 at 3:32 am

Based upon the recommendation of a customer, we’ve decided to add two new features to our website.

The first feature allows a customer the option to order cards from our site without first personalizing them (some may want to personalize cards later, and possibly include something with the card, such as a letter, pictures or money).  Cards ordered this way will be shipped directly to the customer’s home address.

The second feature is discounted pricing.  For customers who wish to order a number of cards (either the same one, such as for Christmas, or a variety of ones for different occasions throughout the year), they will now receive a discounted price on their order, with larger orders receiving larger discounts.

We hope you enjoy, and take advantage of, these new features to www.sentforhim.com.

P.S. Unlike other greeting card companies that mail cards directly to you, they often require two business days to mail your cards.  We can mail them in one business day, and in some cases, the same day (note: we cannot guarantee same day shipping, but can often accommodate rush orders if an email is sent to us requesting such, and the order is placed before noon on the day the cards are to be mailed).